language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

Go to the Size of Cart You Think Might Work. Eliminate the sizes that are too big or small until you find the size that is right or you. If you need help choosing between sizes, give us a call. We can give you pros and cons of various models. 4. Make Your Choice of Height and Depth Once the size is nailed down, you need to decide on the height of the Cart (35" is the most popular) and depth of the Cart (30" is chosen most often). 5. Pick Your Colors We offer Light Grey, Bone, Wood and Black laminate choices. Light Grey and Bone laminates have "Putty Grey" (neutral color) tubes. Wood and Black laminates have Black tubes. Metal accessories are also offered in Putty Grey and Black. Again, Putty Grey metal accessories go with Light Grey and Bone laminates; Black accessories go with Wood and Black laminates.

Come for a Visit. If you''re ever in the Portland, OR area, we''d love to show you around our factory. As we''ve said before, it is very state-of-the-art. Call to let us know you''re coming (of course, we''ll want to tidy up!). 15. No Roadblocks! That''s the last thing you need in your busy day. There are no "policy manuals" at our website! 1. Determine Your Space 2. Think About Your Hardware 3. Choose an Cart size you think might work. 4. Make Your Choice of Height and Depth 5. Pick Your Colors 1. Determine Your Space How much space do you have for your work area in width, depth and height? Measure exactly! We know it''s frustrating to return something because of a half-inch error. 2. Think About Your Hardware Consider the overall size and weight of your hardware and how you use it. Do you like to reach overhead to access it? Underneath? What is your best keyboard height? How might your hardware change in the future? (Carts can grow with you.)

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