so, do you have the image on a disk? A photograph? Let''s say that it is Great Aunt Edna''s 90th birthday. What better way to show you care than to give her a life-size printout of herself! To ensure that every wrinkle prints out clean and crisp, we need the full-size image resolution to be 50 dpi (Dots Per Inch). That means that when we blow up Aunt Edna''s best mug shot from a 3"w x 5"h photo to a 36"w x 60"h banner the scan has to be done at 600 dpi. The nifty little equation we use for figuring this out requires some algebra skills on your part but works wonders when trying to determine the scan resolution of your image. Photographic Prints and Negatives: How photographs and negatives scan depends on the quality of the original. If the image is blurry there is little that can be done to improve the sharpness. If the photograph is too dark or too light, or the color is not great, the scan can be manipulated to some extent and improvements can be made. A negative will always contain more detail in the shadow and highlight areas than a photograph produced from it. Whenever possible, please provide the negative along with a photographic print that appears less than perfect. Transparencies: 35mm slides, 2 1/4", 4" x 5" and

Signs in the window are restricted to the size of the frame. Banners have no such restriction. They can be as big as the building. Big banners offer flexibility. You can change a banner. A new banner can have a new message. A new banner can have new colors and new dimensions. As time passes, events and sales and promotions change. So can that big banner. Big banners are relatively inexpensive. They hardly require research and development. The materials are readily available. Rocket scientists are not needed to make even the biggest banner. The big banners do not require the intensive work and time of an army of sign professionals. There is no major fabrication, no electrical work, and no real installation woes. Big banners are effective and match up well in comparison to print advertising and media promotion in terms of coast. Big banners represent a fraction of the expense associated with direct mailings, TV ads, and telephone solicitation. Bold can be a massive billboard on the highway, a logo emblazoned on a vehicle, or simply a cloth banner. However, not only must customers see the sign, but they also should read it-and should absorb the message that it offers. Sometimes in the sign industry, the phrasing or the

purchase price. We do not want you to have anything from that is not completely satisfactory. Once we receive your order, we should be able to process, manufacture, and ship your order within 2 weeks. You bet we can! Send us your logo (a hard copy or via e-mail or disk) and we''ll put it on your banner. (Click on Artwork Requirements if your going to send your artwork via email or disk.) Absolutely! Our talented art department will provide one hour at no charge to design and set up your project. Additional time is billable at an hourly rate. By and large, the more colors you want to use, the more expensive your banner will be. If you can stick to one or two colors on a white background, your costs can be kept to a minimum. Buying in quantity will also save you money, as can ordering your banners in standard sizes. (Some of our fabrics come in 36" rolls. If you order a 31" wide banner, we have to cut off five inches which takes time and wastes fabric.) As a general rule, it is better to roll your banner up (into a tube) than to fold it into a square, as some materials will keep a crease. Banners made with vinyl graphics should be rolled with the graphics-side out. Not surprisingly, it is not a good idea

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