Freight Savings. We have negotiated great rates with all of our freight companies, and we pass those savings on to you. 6. We Don''t Sell our Mailing or Email List! Nor do we rent or exchange it. We hate junk mail, too! 7. 24-Hour Toll-Free Fax Number. If you need to fax us, let it be on our nickel. 8. Institutional Discounts. Give us a call and we can go over discounts with you. We do offer quantity and institutional discounts and would be happy to share the specifics with you. 9. Free VISIO Drawings. If you''re having trouble mentally configuring your Cart and Accessories, we use the neatest software so we can draw your Cart and equipment for you. Let us know what you''re thinking, and we can email, fax or mail you a drawing of your potential set-up. Touch and Feel Kit.

other. Need more help? We''re a toll free phone call away! are guaranteed to meet or exceed your expectations. We do not want you to receive anything form us that is not completely satisfactory. We promise to repair, replace or refund your money without hassle. Please contact us if you have any problems or concerns. We''ve also purchased upgrades that offer improved resolution and brighter--more dynamic colors at greater speeds The banner industry has experienced explosive change in the last decade. The Industrial Fabrics Association International estimates the banner and flag product segment consumed 32.9 million square yards of fabric in 1999! Projections for the year 2000 calls for a 5.2 percent growth to 34.6 million yards. Digital technologies, in particular, are revolutionizing both the quality of banners that are being manufactured, and the speed with which high-quality banners can be produced. Whereas 10 years ago, approximately 5 percent of the billboards employed digital technology, today nearly 80 percent do. is committed to remaining in the forefront of the new digital technology and will continue to offer the highest quality, state-of-the-art banners and signs to its customers. It''s

language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

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